Well, I heard back from the investor. He is definitely interested. Of course, simplicity rears its head again. He feels that the concept needs tweaking because it is too complex. As you know from my previous posts this has been an issue that I have been wrestling with for awhile. I have proposed a compromise where we run concurrent Betas in Toronto and Montreal. This way we can run our horses head to head. I really don't care which one wins, as long as we can most effectively facilitate reviews from people you know and trust...either way we should get that result.
Figuring out the core of what we are doing has been such a tremendously valuable process. You would think that figuring out what you do would be easy...after all it's what you do! But really figuring out your core is one of the most difficult things in business. For example, a nail salesman doesn't just sell nails. He sells what can be done with those nails. With bodbook we facilitate the sharing of information around social entertainment. When we get the most connected people talking about films we facilitate a tremendously valuable service that connects friends through the experience of seeing a movie that they like, hearing a band they admire, or reading a book with good reviews. This is why we use the slogan "Getting more social out of your social network". We want to help people connect to one another through social entertainment that they can share together in the real world.
I'll let you know how negotiations go with the investors.
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