Summer beta off

Turns out we won't be doing a beta at Mac this summer...however it's not for the usual reason of not having the technology ready. The alpha is complete and is simply undergoing usability testing now. The reason for the delay is that we finally have a reference client that wants to do a beta test. The only problem is that they want to do the pilot in Sept. The sales manager for Ontario told me that they probably wouldn't be able to measure the effectiveness of bodbook with a summer pilot b/c the blockbusters tend to skew results. On the other hand, Sept and Oct tend to be their slowest months, therefore the combination of coupons redeemed and a comparison to historical results should give us a really clear picture about how effective bodbook is in changing consumer behaviour. Anyhow, another lesson in entrepreneurship...timing is everything. Although our technology is ready, our client is not. The good news is that the time will come and we can use this whole period to improve our service (I still have tons of ideas for making bodbook even better). The offer still stands for those that want to alpha test for us. Just use this format at bodbook.com. Email:first name@utoronto.ca, Password: first name.