We will be launching our "Tomorrow's Veterans Need a Supportive Employer Today" media campaign in the next couple of weeks. We received some excellent advice from a Globe and Mail editor, and a MetroLand Papers managing editor, on how to make our story more appealing to the media. I am very excited to see how it is picked up by media outlets.
Another little lesson that I have learned is to really cast a wide net of advisors with many different perspectives (some being specialists, as in the case of our media advisors). Our permanent group of advisors gave advice on how to approach the media that was very different from that our media advisors gave. After reworking our press story into the problem/solution narrative suggested by the media advisors I can really see how much more interesting it is from a news perspective. This knowledge gained will be very useful to me as we continue to progress throughout the lifespan of civiside.
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