It's been a very interesting day. I have received calls and emails that run the gamut from a business professor (not the one in the article) urging me not to continue pursuing civiside because it is not going to make money, to military people, active and retired, thanking me for taking the initiative to build something that benefits the troops. If you wonder what I will do...wait for it....I'm sticking it out (of course).
Though this is a business, it didn't start out that way. I conceived of civiside entirely as a means to help reduce the number of trained soldiers retiring due to working for employers that wouldn't give them time off for training. I had to make it into a business because I couldn't get the military to build the service itself.
My motivation to create civiside predates any concept of a business model or monetary reward, so the argument that it won't make money has no effect on me. I am building it for my colleagues, and the personal satisfaction of doing the improbable. If it doesn't make money, but solves the problem that I set out to fix, I have been successful. If I make some money off of it...icing on the cake.
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