Lead to Win was nothing like I thought it would be, and at the same time better than I thought it would be. It was not advice at all, but a crash course in segmenting markets, identifying target customers, crafting customer value propositions, and a whole lot of other business crap that you don't care to read about. I'll give you the upshot, civiside is refocused and clear on the road ahead. We connect young Reservists graduating from post-secondary with companies that offer Management Training Programs. Right now that is where we can offer the most clear cut value proposition to employers and Reservists.
On a related note, I received word today that civiside is moving into phase 3 of Lead to Win (40% of the last phase's participants won't). This will mean even heavier instruction, constructive criticism, and operational focus, but that is exactly what I need to get to the next level, so I am ready and willing.
Exciting times!
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Starts as a rambling on a web startup I'm part of, comes to include business tips I have learned along the way, and will likely return to ramblings again.
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