Book Review

Blue Ocean Strategy is a must read for any entrepreneur. It is thought provoking, and even more importantly, mind altering. I have read it several times over the past year and see its effects on my business thinking everyday. The only shortcoming from my perspective is that it is designed to appeal to exactly the people who are unable to make the creative leaps necessary to create Blue Oceans. The book is designed to be accessed by analysis driven thinkers in big corporations. The problem with trying to impress these kind of thinkers is that the reason they became decision makers in big corporations is that they demonstrated early on; their proclivity toward middle-of-the-road thinking. Big corporations don't promote boat shakers into decision making positions because they are risky. Therefore, while these thinkers may find the concepts contained in the book interesting, they will continue to thrash it out in the Red Ocean because they are predisposed to perpetuating the status quo.

I realize that this is a generalization about big corporations and analysis-driven decision makers, but on the whole it is an accurate one.

To read an excerpt of Blue Ocean Strategy visit: http://tiny.cc/cIvDp